Idea and Inspiration

For this project I wanted to create a logo for my blog. I wanted this logo to represent what my blog is about and also be simple, yet unique. The way I decided to do this is by having my logo be a dress form. Dress forms are used in every part of the fashion world from design studios to retail stores and everything in between, so I thought it would be a good way to make my topic obvious to viewers.

Design Process

I didn’t really do any research to help develop my idea because I pretty much knew what I wanted to do from the get-go. The significance of the capital letter Q in the center of the dress form represents the first letter of my first name. The dress form itself is significant to me because in my first retail job that really developed my interest in the fashion world, I would work with them everyday either dressing them or setting up displays. My design process consisted mostly of looking and hundreds of different dress forms to find one that had the shape I wanted. It also included picking out the font I wanted to use.

Technical Detail

I found the image I used as a reference when tracing the dress form on Google Images after I typed in dress form and scrolled for about 5 minutes. I traced the image in illustrator with the pen tool on the right side. Then I copied and pasted the right side and used the reflect tool to make the two sides be able to match up. I then joined these two paths together to create one shape. After that, I changed the fill to a light pink color and the stroke to none. I then went and looked at the fonts for a while and tried out a bunch of different ones before settling on Source Code Variable.

The main feedback that I got consisted of comments about how I needed more contrast in my design between the light pink and the white, so I decided to change the white to a dark plum color. Another comment I got was that since there was no stroke for the outline of my logo, it appeared jagged and looked rough, so I added a 2 pt dark plum outline. Another revision I made was I lengthened the “Q” in my logo in order to center it more. Finally, I selected both the text and shape and rasterized them.